• Establish, maintain, and expand active customer base.
• Properly categorize the customers into key strategic zones and classes.
• Expand the existing customer base as per the Sales department’s KPI.
• Develop strategies to sell products and design tactics to result in maximum revenue generation.
• Implement sales strategies, analyze trends and interpret results.
• Present monthly trends and customer-centric analysis based on the results of the analysis.
• Provide recommendations to mitigate negative trends and feedback.
• Strive to achieve sales targets.
• Compile and analyze sales data.
• Report to the General Manager competitor analysis that can propel Assisi Foods forward.
• Report on KPIs at management meetings.
1. Maintain the objective of value creation for the Organisation in all activities.
2. Act in the best interest of the corporation and always uphold the image and good reputation of
3. Demonstrate professionalism in words and conduct.
4. Make best efforts to respond to requests (email and others) on the same day.
5. Seek appropriate permission from superiors always where required.
Responsibility for Assets (Equipment, Tool etc.)
• Has responsibility for selling finished products in assigned logistics i.e. Truck
Normal office and fields sales environment
Road and sales drive related hazards
• HND Marketing / Purchasing and Supply
• Minimum 3 years working experience as Sales Officer
• Understand the role of a Sales Officer
• Ability to drive and meet sales targets.
• Excellent Knowledge of products.
• Strong negotiation and deal closing skills.
• Ability to communicate excellently.
• Ability to negotiate and influence potential customers or clients.
• Problem solving skills
• Assertiveness- Ability to articulate ideas and being able to stick to them
•Trustworthiness- Ability to conduct self in a manner that elicits trust, respect, and confidence of the
• Excellent communication skills
• Ability to relate effectively to persons at all levels.
• High level of integrity
• Outstanding communication ability
• Excellent organizational and leaderships skills
• Attention to detail
• Strong decision-making skills and a results-driven approach
• Maintains contact with internal (team members, colleagues and management) and external
partners (i.e. Clients, suppliers and service providers etc.)
• Meet sales targets
• Maintain a database of clients
• Deliver excellent customer service